Dubai, November 24, 2025: Eton Solutions, a global leader in wealth management technology and services, has been awarded the “Innovative Use of Artificial Intelligence” honour at the WealthBriefing MENA Awards 2025 for its AI-powered platform, EtonAI™. The recognition was announced at the gala ceremony held at the Armani Hotel, Dubai.
Celebrating excellence in the MENA wealth management sector, the WealthBriefing MENA Awards recognise organisations that demonstrate exceptional innovation, industry impact and client value. Winners are selected by an independent panel of respected industry experts through a rigorous and impartial review process, cementing the awards’ reputation as among the most prestigious in the global wealth management community.
This accolade highlights Eton Solutions’ leadership in delivering responsible, workflow-integrated AI to a rapidly evolving wealth management industry. While front-office AI adoption has grown, many back- office functions still rely on legacy systems due to privacy and security concerns. Eton Solutions is addressing these challenges with EtonAI™, transforming critical operational processes for wealth managers.
EtonAI™, Eton Solutions’ enterprise-grade AI platform, played a central role in securing this recognition. Integrated directly into the workflows of wealth managers, it automates high-volume, high-complexity processes such as onboarding, document management, bill pay, reconciliations, tax processing and investment research. Built on the company’s data-rich AtlasFive® platform which supports more than 960 families and oversees over 21.3 million annual transactions. EtonAI™ enhances operational accuracy, scalability and decision-making. Importantly, Eton Solutions is among the few organizations globally to achieve ISO 42001 certification, reaffirming its commitment to responsible, secure and transparent AI for the wealth management industry.
Commenting on the win, Bryan Henning, SVP, Global Head of Sales & Business Development, said: “This award is a powerful validation of our approach to AI. With EtonAI™, we are not just introducing new technology, we are reshaping how wealth managers operate by addressing the real operational challenges they face every day. Our focus is on delivering efficiency gains at scale, strengthening trust through responsible and secure AI practices, and creating long term value across every workflow. This recognition reinforces our belief that AI, when thoughtfully applied, can redefine the future of wealth management.”
Stephen Harris, CEO of ClearView Financial Media and publisher of WealthBriefing, added: “Every winner has gone through a rigorous and independent judging process and should be proud of this achievement. Participation and interest continue to grow across all our global awards programmes including the WealthBriefing MENA Awards. These awards give organisations the opportunity to validate their strategy, earn independent recognition and celebrate their success with peers. I congratulate all our winners who now join a select group representing the finest in the MENA wealth management sector and beyond.”
This recognition further strengthens Eton Solutions’ position as a trusted technology partner to leading family offices, private equity firms and wealth managers across the globe.
About Eton Solutions: Eton Solutions is an ERP software and services company founded to handle the complexities of servicing family offices and private equity firms globally. The company is based in the United States, in Research Triangle Park, NC. with its international headquarters in Singapore focused on serving markets outside of the Americas. We offer two flagship products, AtlasFive® and EtonAI™, that together manage $1 trillion on our integrated platform. Created by family office leaders, AtlasFive® holistically aggregates and manages all liquid and alternative investment assets alongside data, reporting, and workflow processes, while EtonAI™ brings advanced AI driven insights and automation to every aspect of your operations. With a single source of truth, Eton Solutions propels family offices and PE firms into the future by maximizing efficiency, minimizing errors and risk, and have sustained a CAGR of over 100% since our inception.